Dated advertising

Twice this week I've seen out dated ads relating to gas prices.

Earlier this Summer, gasoline prices were about $4 / gallon. They are currently at $1.95 / gallon.

Yet, 2 large printed ads making major reference to $4+ gas were spotted this week. Print ads.

The Internet allows companies to update their marketing message quickly. Correct errors, Respond to changes.

This is another reason I believe traditional advertising (Print) will decline significantly.